Business Questionnaire
Questionnaire:(Required
from the client to answer these questions)
- As a governmental
organization, state the activities you offer according to priority.
- Target Audience (Provide a
very high level summary of your intended target audience as: ages-
companies- industries….)
- What Geographical locations
(domestic/international) do you target?(with details)
- 4. What are
the key reasons why the target audience chooses your governmental
organization and/or services (cost, service, value)?
- Primary Message (List the
primary message(s) that you want your customers to know. Consider
what political, religious, moral or ethical messages you are sending out
by marketing your product.
- “Example: Our
governmental organization cares about the environment.”
- List the top 3 competitors
locally and internationally, and provide us with the niche governmental
organization in your region.
- How does your governmental
organization differentiate itself (or products and services) from your
competitors? Example: Why is your product/service a better
choice for the customer than your customer's product?
- Identify your relevant
competitors along with their specific strengths and weaknesses.
- Who is your ideal website
visitor? What would impress such visitor? “Levels of expected clients”.
- List 5-10 main keywords a
searcher would type into Google/Yahoo/MSN search engines to find what you
do.
- What is the website URL
serving your business currently?
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